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If you build it...

An extensive press retrofit lets Starport Technologies move into RFID-label converting.

By Contributing Editor Barb Axelson -- Converting Magazine, 7/1/2008

"My family grew up in the label business,” says Jeff Nedblake, principal and managing partner of label converter Starport Technologies LLC in Kansas City, MO. “My grandmother started the business in 1933, and it was operated by the family until the sale of Package Service Co. to York Label in October 2007. Before the sale, the RFID (radio frequency identification) production was spun off into a separate division in March 2007. This division became Starport Technologies LLC.”

Starport, working with The Information & Telecommunication Technology Center (ITTC) at the University of Kansas, has been granted the right to manufacture and market RFID tags using patented RFID technology developed at the university.

Left: On the Tamarack Products RFID-applicator section of the Nilpeter press, retrofits include a Fife offset-pivot web guide (Symat 25, Polaris control and SE-31 ultrasonic sensor).

“We've negotiated a long-term, exclusive license allowing for Starport Technologies to use the University of Kansas' technology for the production of numerous tag designs into consumable formats for metal and plastic liquid-filled containers,” Nedblake explains. “The KU tag is another important tool in our expanding range of RFID solutions. ITTC researchers found an innovative solution to address the metal/liquid problem, which we commonly hear from customers. [The high dielectrics of liquid and conductivity of metal can create malfunctions for the RFID label/reader relationship]. This technology will give our customers a variety of terrific new tools to manage their assets.”

Starport makes two types of RFID tags—Portunus and Adamas—which are said to work on metal. Portunus is 2 x 4 in., made of polycarbonate to withstand rugged environments. Adamas is made of high-density polyethylene and measures 2-1/2 x 5 in. They both feature 0.06-in. copper backing and adhesive tags, with inlays in the label. The asset-tracking tags are used in machines, medical equipment, laptops, and equipment for the US Department of Defense—to name a few applications. Nedblake says, “Our tags are not so much a product as a system.”

According to Nedblake: “A lot of customers we deal with are in their first steps, doing betas or pilots. All of our pilots have been successful. There's a range of those who are testing; the numbers will come. The tags can be read from 25 to 30 ft and are the highest performing tags in the market.”

Left to right: John Migliazzo, principal with J&J Converting Machinery; Brad Nedblake, Starport Technologies production manager; and Jeff Nedblake, Starport general partner; with the retrofitted Nilpeter F3000 press.

Local collaboration key

So how has this fairly new company, composed of five people at present and operating in a 10,000-sq-ft facility, come to this rather impressive point? Retrofitting played a large part in revving up an existing Nilpeter F3000 printing press to produce the meticulously aligned RFID labels, which involve multiple layers of expensive material laminated together to form a single piece.

Larry Johnson, Starport vp of manufacturing and R&D, researched the options and worked with John Dignam and John Migliazzo of J&J Converting Machinery in nearby Grandview, MO. The two Johns, both of whom are mechanical engineers, had worked together before launching their six-year-old company, which specializes in used and rebuilt label presses, equipment brokerage and rebuilding, press service, machinery moving and installations.

Although J&J often starts with used machinery, in the course of the rebuild, they upgrade a machine's productivity by adding components such as tension controls, UV dryers, and AC motors and drives. In 2004, a controls engineer joined their team, and the use of servo-driven motors and PLCs further expanded the capabilities of the supplier's rebuilds.

A range of components

Together with Johnson, J&J spent four to five weeks on the project, including design, engineering, ordering components, and building an additional unwind and frame. Actual work on the press totaled two or three days in-plant at Starport's facility. In total, Starport needed an unwind, web guide and tension controls (supplied by MAGPOWR and Fife) and a core holder (Tidland) with five edge guides (Fife). See sidebar.

According to J&J's Migliazzo, “We gave Starport a new capability. Even a brand new machine would have had to be customized for them. They saved a sizeable amount of money.” Johnson estimates that new equipment would have cost between $400,000 and $500,000, but the retrofit was less than 10 percent of the cost.

Starport makes other RFID labels as well, including basic supply-chain tags (“slap-and-ship”) and is coming out with a new foam label this summer, priced under a dollar, and tested with KU. Neblake says, “It's not as rugged, but it's more flexible, made of 1/8-in. foam, with a gap between the metal and the RFID inlay.”

It looks as if revamping older equipment can also help revamp an entire business.


MORE INFO:
CONVERTER:
STARPORT TECHNOLOGIES LLC, 816/891-9944, fax: 816/891-6790, www.starporttech.com
SUPPLIERS:
J&J CONVERTING MACHINERY, 866/823-9900, 816/285-0917, www.jjconvertingmachinery.com
MAGPOWR, 800/MAGPOWR, www.magpowr.com
FIFE CORP., 800/639-3433, www.fife.com
TIDLAND CORP., 800/426-1000, www.tidland.com
TAMARACK PRODUCTS, INC., 847/5 26-9333, www.tama rackproducts.com

 

Retrofit overview

A. To maintain tension of the pressure-sensitive PET label stock, the retrofitted Nilpeter F3000 label-press unwind now uses a MAGPOWR Spyder tension control, PS90 power supply, a MAGPOWR CL1-50 load cell and DTM.

B. For extreme side-to-side accuracy in positioning the p-s label stock into the first print station, a web guide for the existing unwind was upgraded to a Fife Symat 50, a Polaris control and SE-31 ultrasonic sensor.

C. In the downstream Tamarack Products, Inc., RFID applicator, a driven rewind station was added and fitted with a Tidland Series 650 roll-centering shaft.

D. The new laminator unwind stand was outfitted with MAGPOWR tension controls and load cell, etc., similar to the existing F3000 unwind. Side-to-side web position is controlled by shifting the entire unwind stand using a signal from a Fife SSA-12 web guide. Also a Polaris control, SE-31 ultrasonic sensor and a Tidland Series 650 roll-centering shaft were added.



Item-level RFID sales to top $8.26 billion in 2018

It used to be thought that item-level RFID meant little more than tagging very low-cost retail items—something to do last of all. However, it has become big business and far more profitable than many other RFID sectors because it gives excellent payback to everyone, not just retailers, says a new study by UK consultancy Research and Markets (www. researchandmarkets.com/reports/c93221).

That group forecasts that item-level RFID business worldwide will rise from $251.8 million this year for systems including tags to $8.26 billion in 2018. Detailed forecasts are given in the study, including number of tag units sold over the next 10 years, average tag price, and tag value, in addition to systems value.

More than 100 case studies are provided in the study, such as mass-retailer Marks & Spencer in the UK using more than 100 million RFID tags to date to tag clothing and increase sales by reducing stockouts. Another example is clothier American Apparel, which is doing similar item-level RFID work and reporting sales increases of 15 to 25 percent when all items are available on the store floor.

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